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About FACE

FACE is a national and bilingual Black-led nonprofit organization focused on providing resources and information to the Black community across Canada with the aim of accelerating wealth creation for Canadians of African descent.

In partnership with the Government of Canada, FACE created a Black Entrepreneurship Loan Fund to help Black business owners with access to capital investments, working capital, or additional business resources for expansion. FACE has several other major partners that help further the mission of providing Black Canadians with the necessary resources, knowledge, and confidence to not only operate successfully as Black entrepreneurs but to thrive as a community across the nation.

FACE 2022 Annual Report

More than just loans

At FACE, our mission is to drive generational wealth powered by sustainable economic resources, capacity, and strategic partnerships.

To be successful, we have created relationships with multiple ecosystem partners, developed several masterclasses, built one of the most innovative and interactive platforms to serve Black Canadians.

Business Support Tools

FACE will provide entrepreneurs with tools to better prepare in order to not only be ready for our loan application, but to increase their knowledge around what it takes to be a successful entrepreneur.

Ecosystem Community Partners

In order to broaden our impact on Black entrepreneurship, we have established partnerships with various companies and organizations to provide added support, which includes a pro bono element, business training services, and more. As an applicant for our loan program, you will also receive key and exclusive information from our partners.


As part of our ecosystem, eligible applicants will be able to benefit from mentorship opportunities with the goal of being supported throughout their entrepreneurial journey.


Our “Masterclass” help videos are meant to help our community understand more about the different elements that come with entrepreneurship, economics, and finance. Find us on YouTube as FACE Coalition.

Latest News

Empowering the voices of Black Canadians
TOC Podcast stands for “The Other Canada Podcast”! The space where we empower the voices of the marginalized Canadians that are secretly building our Nation.
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Founding Partners


Service Providers