Inspired by his mother, a gifted seamstress, Etienne Pre childhood was a tapestry woven with threads of native culture, personal experiences, and an enduring love for the great outdoors. As he grew, these threads began to intertwine, forming a canvas upon which he would paint a story of creativity, sustainability, and enduring craftsmanship.
Etienne’s passion for fashion was undeniable, but it was rooted in something deeper—a profound respect for the environment and a commitment to cruelty-free practices. He believed that fashion could be a force for good, and with meticulous attention to detail, he set out to create products that not only captivated with their elegance but also stood the test of time.
In a world that seemed increasingly driven by fast fashion and transient trends, Etienne envisioned something different. He saw a future where fashion was not just about what you wear; it was about the values you wear proudly. This was the beginning of R3 CONCEPT—a brand that didn’t just reflect a vision; it embodied it.
At its core, R3 CONCEPT was a manifestation of a heartfelt mission: to craft products that would endure season after season. Etienne’s journey commenced with a simple yet powerful goal—to create items exclusively from recycled, vegan, and recyclable materials. The name R3 Concept was chosen thoughtfully; it encapsulated their core values: Reduce, Reuse, and Re-waste. Through this name, they aimed to illuminate the profound impact of irresponsible practices rampant in the fashion industry.
The essence of R3 CONCEPT transcended mere materials; it was an aesthetic born from the fusion of distinctive concepts and innovative materials. R3 CONCEPT’s mission extended beyond just crafting beautiful designs. Etienne and his team aspired to create pieces that would transcend fleeting trends and endure the test of time. Their creations were a testament to their unwavering dedication—dedication to making a lasting impact on the world and your emotions. Each piece they offered wasn’t just a garment; it was a statement, one that resonated with your sense of style while nurturing the planet we all call home.
Etienne’s journey was a tapestry woven with diverse passions. Armed with a degree in law and a profound interest in art history, he embarked on a quest to merge creativity and communication. His path led him to the Université du Québec à Trois-Rivières, where he immersed himself in the art of social communications.
A brief but enlightening stint at Aldo in Montreal opened Etienne’s eyes to a glaring gap in the world of fashion. Brands often failed to align with the evolving values and expectations of consumers. It was a moment of clarity, a call to action. The journey to create something unique, something that would satiate the hunger for fresh designs and sustainable, elegant silhouettes, began in earnest.
R3 CONCEPT is more than a brand; it was a manifestation of a vision—a vision that celebrated diverse passions, embraced entrepreneurial spirit, and upheld an unwavering commitment to sustainability. Through every stitch, every design, and every elegant silhouette, R3 CONCEPT empowered individuals to embrace a lifestyle that was not just stylish but also environmentally conscious.
Etienne’s journey is a testament to the idea that sustainable elegance was not just a dream; it was a reality created with purpose and passion.